Design & Development.

The brief

Votch is a vegan leather watch brand that we developed from concept to launch with founder Laura Way. As a cruelty free brand, the watches are made with vegan leather straps. This means that no animal leather is used. The creation of the brand identity and development the watch designs was followed by the creation of an ecommerce lead website. And supported by the creative direction for photography and social media campaigns. We have built a relationship together that has initiated a strong momentum for the growth of Votch.

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Being a part of the extended Votch team from day one has meant we believe in the brand’s values. And take pride in what we create together. To give back, Votch partners with different charities throughout the year to donate a percentage of the profits from each watch sold.



We have provided social media content creation support as well as email marketing and campaigns for promotions, seasons and sales.


The results

The aesthetic of this contemporary brand breaks away from the typical vegan associations. A style focused approach with a unisex appeal. Proving it’s popularity with awards from Peta and Unicorn Goods in Best Watch and Best Vegan Product categories. With frequent coverage across various publications and blogs, the brand is supported by many digital influencers. Votch is now stocked in independent retailers across Europe, Canada and Australia.


Laura says…

Working with Recur has been absolutely fantastic, from the start of my new business they have helped me to create a brand that has such a strong visual identity that has helped me gain global recognition for my product. Without Recur I would not have been able to grow my business so quickly, from the logo and branding, to the super slick and easy to use website. Votch is forever getting compliments and it has quickly become a brand my customers love, this would not have been possible without Recur’s forward thinking, and understanding of my needs. I look forward to growing Votch together.

- Laura Way, Founder