Design & Development.

The brief

Mad to Live was founded by Sophie Everard, a surf and fitness coach.  We were briefed to create a logo that captured Sophie’s interests and vibe. With a nod to a retro surf and skate design influence. Shortly after the logo creation, we were tasked to bring the entire online brand to life and we have worked together since to grow Mad To Live and Mad To Live Retreats, The Ultimate Women's Surf, Fitness and Adventure Retreat.


The requirements were an article focused website that can be easily updated from anywhere. We created a responsive site that showcases Mad to Live through full width imagery and different areas for Sophie to update. As well as live social feeds keeping viewers up to date with Sophie’s current activities. 

The zine section grew organically as Sophie’s writing developed from her personal experience travelling and sharing workouts to interviewing other like-minded people as well as award winning athletes.


We expanded the Mad to Live design kit with three sub brands; Shred Ready Surf Fitness, Shred Ready Snow Fitness and Shred Ready Beach Fitness. These are bespoke workout classes which Sophie leads. That are hosted at the Quiksilver & Roxy showrooms on Brick Lane or filmed on location as fitness videos.


And then Mad to Live Retreats, an adventure packed women’s fitness and surf retreats. Curated and customised retreats that Sophie hosts in Morocco, Bali, Costa Rica and Portugal.

MTL_Retreats_2019_Flyer_Morocco.jpg (6).gif (5).gif

 The results

The result is a vibrant brand aesthetic that reflects the ethos of adventure seeking that is manifested in all aspects of Mad To Live. Sophie has worked with Nike, Roxy, Plenish, GoPro and Ivy Park. Both Mad to Live and Mad To Live Retreats have been featured in Women's Health, Elle, i-D, The Guardian and Get the Gloss. 


Sophie says…

Solution based and innovation driven, Recur Studio have captured my creative vision and business model, ensuring creativity is reinforced by strategic planning and realisation. Effective time management fused with a personal and bespoke service has ensured a highly successful and consistent brand launch which I have been delighted with. I look forward to continuing the journey, thank you guys!

- Sophie Everard, Founder